Online dating is now a part of everyday life for millions of people. It is the largest single way in which relationships start in the UK today. Online dating businesses serve the public when they are looking for new relationships, romance, love and the possibility of a new and lasting partnership.
The ODA was set up in 2013 by a number of industry players who saw the need for the industry to step up and take responsibility for setting and maintaining standards.
The Association will have an important and traditional role as a trade body – ensuring the sector is properly represented so that it has a stronger voice with Government, regulators, the media, financial service providers, social networks and others.