Millions enjoy online dating and it is now the main source for new relationships around the world. The ODA is the trade association recognised internationally as the voice of the sector, working to create and promote standards that help services deliver user trust and confidence.
How can we help?
The public
How to date safe online? See our latest guidance from setting up a profile to the first meeting online or in person.
Find advice & guidance
The dating industry
We work to create and promote standards, give the industry an effective and collective voice, and a shared commitment to user safety. Find out more about our work and how being an ODA member can help your dating service.
We can all use a little help, support and advice from friends and family when trying a dating app or service for the first time, and later too. Follow our tips on how to be a good friend to an online dater.
Nearly 40% of people looking for love online have been asked for money, according to a new survey by UK Finance’s Take Five to Stop Fraud campaign. And a whopping 57% of those asked for money said they gave it or lent it.
Our top Date Safe tips
We want daters to have a fun and great experience. Check out our tips on how to stay safe and enjoy dating.
With thousands of services available, take a look at our tips when deciding which services to use. And use our Check A Site service to see if a dating service you are thinking about using are ODA members. ODA members are committed to industry standards and working to deliver user trust and confidence.
Dating services want daters to have trust and confidence in services. From being clear and honest in dealing with users, protecting their data and privacy, to keeping daters safe, our extensive package of guidance and best practice is the benchmark services should be working to.