Putting Trust & Safety First

Millions enjoy online dating and it is now the main source for new relationships around the world. The ODA is the trade association recognised internationally as the voice of the sector, working to create and promote standards that help services deliver user trust and confidence.

How can we help?

The public

How to date safe online? See our latest guidance from setting up a profile to the first meeting online or in person.

Find advice & guidance

The dating industry

We work to create and promote standards, give the industry an effective and collective voice, and a shared commitment to user safety. Find out more about our work and how being an ODA member can help your dating service.

Get involved

Top resources

Be a good friend to an online dater

Be a good friend to an online dater

We can all use a little help, support and advice from friends and family when trying a dating app or service for the first time, and later too. Follow our tips on how to be a good friend to an online dater.

Exploring voice and video moderation in dating

Exploring voice and video moderation in dating

Join us for our next webinar "Exploring voice and video moderation in dating" taking place on 26th April at 4pm - 5pm (UK time).

How criminals can steal your heart, and then your savings

How criminals can steal your heart, and then your savings

Nearly 40% of people looking for love online have been asked for money, according to a new survey by UK Finance’s Take Five to Stop Fraud campaign. And a whopping 57% of those asked for money said they gave it or lent it.