Putting Trust & Safety First

Millions enjoy online dating and it is now the main source for new relationships around the world. The ODA is the trade association recognised internationally as the voice of the sector, working to create and promote standards that help services deliver user trust and confidence.

How can we help?

The public

How to date safe online? See our latest guidance from setting up a profile to the first meeting online or in person.

Find advice & guidance

The dating industry

We work to create and promote standards, give the industry an effective and collective voice, and a shared commitment to user safety. Find out more about our work and how being an ODA member can help your dating service.

Get involved

Top resources

Be a good friend to an online dater

Be a good friend to an online dater

We can all use a little help, support and advice from friends and family when trying a dating app or service for the first time, and later too. Follow our tips on how to be a good friend to an online dater.

Leading dating apps partner with government to boost vaccine uptake

Leading dating apps partner with government to boost vaccine uptake

Leading dating brands including Tinder, Match, Hinge, Bumble, Badoo, Plenty of Fish, OurTime and Muzmatch have teamed up with the government to encourage their users to get COVID-19 vaccinations through a new campaign.

Online Dating Association welcome Match Group into membership

Online Dating Association welcome Match Group into membership

Popular brands including Tinder, Plenty of Fish, OKCupid and Hinge join Match.com as ODA members signaling further international expansion for the ODA.