Building trust and confidence through standards

Make a difference: become an ODA member and help build a strong healthy sector

Make a difference: become an ODA member and help build a strong healthy sector

The ODA is the trade association recognised internationally as the voice of the sector, working to create and promote standards that help services deliver user trust and confidence.

Standards & Guidance

Standards & Guidance

Our extensive package of advice and guidance for dating services reflects our continuing commitment to standards and a belief that this can be best achieved in a fast-changing environment through guidance and best practice. 

Putting safety first - support tools

Putting safety first - support tools

Use our self-assessment tools to review your safety measures and rules on behaviours on services.

Open Banking and the Dating Industry:  Perfect Partners!

Open Banking and the Dating Industry: Perfect Partners!

For the online dating industry Open Banking Instant Payments offers users the ability to make payments and initiate subscriptions without the need to manually enter and share credit or debit card details.

Leading dating apps partner with government to boost vaccine uptake

Leading dating apps partner with government to boost vaccine uptake

Leading dating brands including Tinder, Match, Hinge, Bumble, Badoo, Plenty of Fish, OurTime and Muzmatch have teamed up with the government to encourage their users to get COVID-19 vaccinations through a new campaign.

Online Dating Association welcome Match Group into membership

Online Dating Association welcome Match Group into membership

Popular brands including Tinder, Plenty of Fish, OKCupid and Hinge join Match.com as ODA members signaling further international expansion for the ODA.