Our Guiding Principles
- Working collaboratively, we will develop a set of standards that we will share in the form of good practice, advice and guidance and work to maintain public trust in dating services.
- We will seek to be inclusive; making our good practice and guidance materials and user-focussed safe dating materials available for use by all dating services.
- As a sector we seek to comply with all legal and regulatory requirements applying to dating service providers including legislation, regulations and guidelines relating to the protection of personal data, privacy, consumer protection and advertising law.
- We will share information and respond constructively and collectively to regulatory, public protection, digital economy and other issues at the EU, UK and international level, ensuring the sector is understood and proposals allow us to provide choice and value to customers.
- Our members will be clear on their membership of the Association and, therefore, their commitment to the good practices the ODA develops and promotes. They aim to act in a fair and reasonable manner and meet the commitments made to Users.
- ODA members are expected not to act in ways that bring the dating industry or the ODA into disrepute.
- Dating services should recognise the importance of action to make dating a safe and enjoyable activity. Member companies should provide relevant information and support and be clear on how Users can make an enquiry, report a concern or make a complaint. They should deal responsibly with these approaches.