ODA response to CMA investigation into online dating services
The Competitions and Markets Authority (CMA) has today issued guidance to online dating providers following an investigation into dating services.
The Online Dating Association (ODA) welcomes the guidance issued. The ODA was set up to improve standards in the industry and to raise consumer trust in services through its Code and member best practice.
ODA Chief Executive, George Kidd said:
“As an association, the ODA is committed to best practice in the sector. With close to a third of all relationships starting through online dating services it is essential that that users of these services have trust and confidence in them.
“We will be reviewing the CMA guidance with our members. The importance of consistency in applying such regulation is key and we will be looking to understand how the requirements detailed compare to those applied in other industries.”