ODA shows dating industry it achieves more working together
ONLINE DATING ASSOCIATION TELLS DATING INDUSTRY TO WORK TOGETHER TO GIVE USERS A TRUSTED, SAFE AND GREAT EXPERIENCESpeaking at the iDate conference in London George Kidd, Chief Executive at the Online Dating Association (ODA), will spell out how the UK industry has worked together to set and follow high industry standards that build trust and confidence. He will point to the ODA UK industry code of practice as something unique around the world and at the ODA logo on member sites as a real symbol of assurance for users.
George will look at how online and mobile dating is part of the social fabric of the UK with millions signed up and with dating services accounting for about a third of all new relationships; numbers that grow every year.
He will look at the responsibilities that come with this level of presence and explain how the ODA is working with all key regulators, the National Fraud Investigation Bureau (NFIB), the National Crime Agency (NCA) and other law enforcement and consumer bodies as part of the ODA’s ‘Date Great: Date Safe’ drive. George will explore what is currently being done and what more can be done to disrupt scammers and to make sure anyone trying to come online for all the wrong reasons is dealt with. Alongside this, he will look at how dating is now a mobile anytime anywhere activity and at what this means for users and the industry.
George Kidd will tell the industry:
“Our message to users and the public is that we are working hard to make dating a great, safe and fun experience. Our strong message to the industry is that we can only do this by working together; supporting users, working in partnership with the Government and its agencies and using technology and our personal know how. This is critically important in terms of dating apps, where the ODA and Inline Policy report on ‘Dating on the Move’ looks at the implications when social networking and dating blur and how the sector has to deal with the mobile versions of the safety, privacy and commercial issues we have been addressing online.”
- The Online Dating Association (ODA) was set up in 2013 by a number of industry players who saw the need for the industry to step up and take a shared responsibility for setting and maintaining standards.
- The ODA has its own Code of Practice which is binding on members of the Association. It sets out what is expected of members under a series of key headings.
- ODA members have a responsibility to check profiles, to use specialised software and skilled staff to monitor activities and to give users advice, guidance and help. The ODA’s Date Great: Date Safe information provides users with helpful guidance on how to make online dating an enjoyable, safe and fun experience.
- The purpose of the report, Dating on the Move, is to explain how the online dating industry is evolving and how consumers are benefitting from the shift to mobile dating: to explore the benefits and challenges that have arisen for the sector as a result of this shift; and to outline what the ODA is currently doing to address these challenges, and what it intends to do in the future.
- iDate takes place in London on 15th and 16th October: https://www.internetdatingconference.com/agenda-london-2015.php#day1
Ann Austin – ODA Secretary